About me

I studied business administration with a focus on operations research and quantitative marketing at the University of Tübingen. Afterwards, I received my doctoral degree from the University of Zurich (2010). During my doctoral studies, I attended quantitative methods and programming courses at the University of Zurich, London School of Economics and Political Science (GB) and the University of Michigan (USA).

HdM Stuttgart

Before joining HdM Stuttgart as a Professor, I gained over 10 years of professional experience in data science, e.g. as data science consultant and head of customer lifecycle management at Serviceplan Group.




HdM Stuttgart

April 2017 – Present Stuttgart

Data Scientist

Kirenz Analytics

January 2015 – Present Munich


Hochschule Macromedia, University of Applied Sciences

January 2014 – March 2017 Munich

Marketing Management

MAN Group

August 2011 – January 2014 Munich

Head of Customer Lifecycle Management

Mediaplus, Serviceplan Group

March 2010 – December 2011 Munich

Research Assistant

University of Zurich

March 2007 – April 2010 Zurich, Switzerland

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